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How Chattanooga beat Google Fiber by half a decade

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How Chattanooga beat Google Fiber by half a decade

To understand why cable companies are so resistant, it helps to understand a bit about their business model. Because dense urban areas are more profitable than sparsely populated rural areas, cable firms subsidize the greater costs of rural service with revenues from cities, says the Competitive Enterprise Institute's Fred Campbell. Take away the cable companies' urban revenue, and they might not be able to fund the rural service any longer.