Ads Countering Global Warming Alarmism To Air in North Carolina

Ads Countering Global Warming Alarmism To Air in North Carolina

Public Interest Group Striving to Bring Balance to Issue
June 09, 2006

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Audrey Mullen/Dave Mohel, 703.548.1160                       

Jody Clarke, 202.331.2252


Washington, D.C., June 9, 2006—As part of a national ad campaign to counter global warming alarmism, the Competitive Enterprise Institute will air two 60-second television spots in North Carolina beginning this Sunday, June 11. The ads focus on the call by some environmental groups and politicians to reduce fossil fuel use and carbon dioxide emissions.  


“The campaign to limit carbon dioxide emissions is the single most important regulatory issue today,” says Marlo Lewis, a CEI senior fellow in environmental policy. “Claims of looming climate disaster due to energy use are unfounded; our ad campaign is a call for balance in public discussions of global warming.”


One of the ads focuses on the benefits of carbon dioxide use and how the effort to label CO2 as a pollutant will have a negative, and unnecessary, impact on our lives. The second ad focuses on how little media attention is paid to scientific studies that run counter to melting-glacier scenarios.  (An author of one of the studies cited in one of the ads has disputed CEI's characterization of his study, but CEI stands by its portrayal.)


One of the ads will air on the statewide political talk show, "NC Spin", as well as during "At Issue" and "The Chris Matthews Show" in the Raleigh market. Both ads will also air during Fox News Sunday in Raleigh in June.


The two spots have also run in 14 other U.S. cities. The cities include Albany, NY; Albuquerque, NM; Anchorage, AK; Austin, TX; Charleston, WV; Dallas; Dayton, OH; Denver; Harrisburg, PA; Phoenix; Sacramento and Santa Barbara, CA; Springfield, IL; and Washington, DC.


The ads were produced with Washington, DC-based Next Generation Advertising. They can be viewed at Copies of the ads are also available to the media.