New Ad Campaign Challenges Global Warming

New Ad Campaign Challenges Global Warming

September 16, 1998

Washington, D.C. September 16, 1998 – The Competitive Enterprise Institute (CEI) tomorrow unveils a new national television ad campaign opposing the energy use restrictions being pushed by global warming activists. The two 60-second television ads, "Let There Be Light" and "Remember the Gas Lines", will be shown at a screening tomorrow, Thursday, September 17, at 10:00am. Broadcasts of the ads will begin tomorrow evening.

SCREENING: "Let There Be Light" and "Gas Lines"1001 Connecticut Ave. NW (entrance on K St.)Suite 1250Sept. 17, 1998 – 10:00 amvideo copies will be available

The ad campaign is focused on both the morality of energy use and on the growing body of scientific dissent regarding a global warming crisis. The campaign comes amidst escalating calls from government agencies and environmentalist groups for reduced energy use to combat purported global warming. Such demands are not only based on highly dubious science, but also on the notion that high energy use is fundamentally immoral. But as the "Let There Be Light" ad points out, even politically incorrect forms of energy use can be important to human life. Air conditioning, for example, reduces medical risks for asthmatics, and large cars increase automotive safety.

CEI’s "Remember the Gas Lines" focuses on the last time Americans experienced government energy controls: the 1970s, when federal gasoline allocation rules turned minor supply disruptions into a major domestic crisis. "Gas Lines" is also being broadcast as a radio spot. All of the ads highlight the growing number of scientists who have publicly dissented from the alleged scientific "consensus" of a global warming threat, as demonstrated by the over 19,000 signatures currently collected by Oregon Institute of Science and Medicine’s Petition Project.

CEI is a non-profit, non-partisan public policy group dedicated to the principles of free enterprise and limited government. It has been involved in the global warming debate since the late ‘80s and is vehemently opposed to an government rationing of our energy. For more information, contact Emily McGee, director of public relations, at 202-331-1010.