We eat only what we choose to

We eat only what we choose to

Clarke Letter in the Financial Times
May 19, 2004

To answer John Gapper’s question (Who would be in Neville Isdell’s shoes?”) in his article “How to get fat on a healthy diet” (May 11), I would embrace the challenge of being in Mr. Isdell’s shoes at Coca-Cola.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

The undeserved attacks on the food industry come from lawyers who got rich off the 1998 tobacco settlement and liberal activists who blame anyone else besides themselves for what they willingly put in their own mouths, including Morgan Spurlock, the director of the film Super <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Size Me.

 

To suggest that companies such as McDonald’s need to change “the approach of the entire business” is ridiculous.  The world’s largest fast-food chain sells nine times as many hamburgers as salads because that is what people want to buy. McDonald’s is responsive to consumers’ demands.

 

It is scary to think where this could lead.  I can see it: in McDonald’s I order a hamburger and fires and, after the cashier looks me over, I’m told that government regulations prevent them serving me because I could stand to lose weight.  After all, government knows what’s best for me, right?