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From Nathan Eddy's post in TechWeekEurope:
The FTC said it took action after Google [3] violated a previous settlement with the agency over the same issue. While consumer privacy groups lauded the FTC’s decision, the Competitive Enterprise Institute warned the decision sets “a dangerously overbroad precedent” and could adversely affect online startup and Web-based innovation.
Links:
[1] http://cei.org/other/cei-staff
[2] http://www.techweekeurope.co.uk/news/facebook-ftc-settlement-89071
[3] http://www.eweekeurope.co.uk/tag/google