Comments on the ATF Proposed Rule Regarding Health Claims in Labeling Alcohol Beverages

Comments on the ATF Proposed Rule Regarding Health Claims in Labeling Alcohol Beverages

October 25, 1999

ATF’s notice of proposed rulemaking seeks to prohibit what it deems misleading statements about the health benefits of alcohol consumption from appearing on alcoholic beverage labels and advertisements, but would in fact serve to suppress entirely truthful and non-misleading speech. The cardiovascular and overall health benefits associated with moderate alcohol consumption are amply supported by the medical evidence, and summary statements of these benefits are protected by the First Amendment. ATF’s notice of proposed rulemaking should be withdrawn.