Started in 2009 in honor of the late, great Michael Jackson, who inspired today’s generation of whiskey writers and drinkers, International Whisk(e)y Day is a testament to the impact of the individual.
As its founders suggest: “Raise a glass and celebrate the greatest drink in the world. Honour the unsung heroes of the industry from today back to when it all began. Host a tasting. Visit your local bar. Open that special bottle. Introduce whisk(e)y to someone who has never had it before.” And, we might add, share CEI’s tribute, I, Whiskey: The Human Spirit with your friends and family.