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Could the FDA's New Calorie-Count Mandate Harm Winemakers?

The trade association, WineAmerica, which represents 600 wineries in the U.S., seems to think so. The group has hired a lobbyists to push the FDA to allow them to provide a range of calories in each variety of wine rather than precise counts for each particular wine.

That would mean, for example, wineries could disclose that a 5-ounce glass of wine with 13 percent alcohol has between 130 and 140 calories, as opposed to testing to find the exact calorie count for every specific wine.

The new rule is part of the same section—4205—of the Affordable Care Act that mandates calorie labeling for restaurants with 20 or more locations. The provision has caused a lot of controversy for some smaller chain food outlets, such as grocery stores and pizza shops. According to the Food Marketing Institute, a trade group representing retail grocery chains, the menu-labeling regulation would cost that industry $1 billion in the first year of implementation.

WineAmerica estimates that it will cost about $500 per wine to conduct calorie testing. That might seem like small change, but for small wineries the cost and time it would take to test each wine just adds to the burden of getting their products to the market, according to trade group.

According to current regulations, which are implemented by the Alcohol and Tobacco Tax and Trade Bureau, listing calorie content on wine is voluntary. However, if the new ACA rule may mean that wines hoping to get onto the menu of chain restaurants or grocery stores will have to provide calorie content information.