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I'm Sorry, Your Candidate Is in Another Castle

The presidential campaign of a certain U.S. senator has just expanded the bounds of the political advertising universe with in-game ads inside popular EA gaming titles.
Racing towards hope?

Racing towards hope?
The ads can be seen in nine popular titles, including "Madden NFL 09," "Need For Speed: Carbon," "Burnout Paradise." I'm assuming this is the first time the campaign has intentionally associated itself with that last phrase.
For U.S. senator Barack Obama, that means being the first presidential candidate to buy ad space inside a video game. According to the Associated Press, Obama's mug can now be seen in nine different EA games connected to the internet, including Madden NFL 09 and Burnout Paradise, in an effort to appeal to the hard-to-reach 18 to 34 year-old male demographic. "What we're trying to do is offer ads in games where we're simulating a real-world environment, so our racing games, our sports games lend themselves to that," EA spokeswoman Holly Rockwood told the AP on Tuesday. "That's very appealing to our advertisers."
We don't know how much money EA is making off of this deal, but it certainly seems likely to expand in the future.