DOJ Antitrust Suit Seeks To End Google Ad Dominance. The Market Is Already Taking Care of That.

The U.S. Department of Justice (DOJ) has filed another civil antitrust suit against Google. This one accuses the company of maintaining an illegal monopoly on various aspects of digital advertising tech. And like so much federal antitrust action against tech companies, it comes at a time when the market is already challenging Google’s dominance.

DOJ’s previous antitrust complaint, filed in 2020, was concerned with Google’s search and search advertising businesses, largely objecting to deals made by Google’s parent company, Alphabet, to have its apps and search engine preset as the default on some browsers and devices. That suit—filed in conjunction with 11 states—is still ongoing.

The new suit, filed in conjunction with eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—seems to offer up more of the same spin: Google is big, Google is very successful, and therefore Google must be doing something bad to maintain this status.

Read the full article on Reason.