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CEI Announces 'Human Achievement Hour' to Coincide with 'Earth Hour'

News Releases

Contacts:
Michelle Minton, 202-340-7078 and Eli Lehrer, 202-615-0586

Washington, D.C., March 19, 2009—The Competitive Enterprise Institute, a leading free-market think tank, plans to recognize “Human Achievement Hour” between 8:30pm and 9:30pm on March 28, 2009. The new one-hour holiday coincides with Earth Hour, a period of time during which governments, individuals, and corporations have agreed to dim or shut off lights in an effort to draw attention to climate change.

“We are so proud that millions of people plan to show their appreciation for human achievement by doing things like eating dinner, watching television, going to the movies, and brushing their teeth,” says Human Achievement Hour Founder and CEI Policy Analyst Michelle Minton. “Never before has a new holiday caught on so quickly.”

The new one-hour holiday, unknown prior to this press release, has already received overwhelming support from many of Washington, D.C.’s leading institutions. The Washington Metropolitan Area Transit Authority, for example, tells CEI that it does not plan to shut down all of the city’s bus and rail lines for the “Earth Hour.” The Kennedy Center, likewise, has scheduled a performance of the long-running play Sheer Madness, a jazz concert, and a dance performance to coincide with the Human Achievement Hour. Washington, D.C.’s Target store, furthermore, will remain open until 10:00pm on the evening of the 28th.  The Smithsonian Institution also plans a film showing that will extend into Human Achievement Hour.

“We salute the people who keep the lights on and produce the energy that helps make human achievement possible,” says Myron Ebell, CEI’s Director of Energy and Global Warming Policy.

Other organizations around the world and the nation have planned events in support of the new holiday. For example, The United State Marine Corps will continue its combat and humanitarian operations around the world during Human Achievement Hour. The New York Times confirms that it intends to put out a paper on March 29th, 2009 (preparation and printing for that issue will take place during Human Achievement Hour). At least 30,000 movies will also be screened in celebration of Human Achievement Hour. Hospital emergency and operating rooms, likewise, will remain open in Washington and in the rest of the country. Nearly all of the nation’s Wal-Mart locations will also be open during Human Achievement Hour.

Those wishing to celebrate Earth Hour, however, do not need to take part in Human Achievement Hour. “Earth Hour is a viable alternative to human achievement hour,” says CEI Senior Fellow Eli Lehrer. “Those who wish to celebrate Earth Hour should sit in the dark, turn off the heat, and breathe as little as possible.”

It goes without saying that, except for CEI itself, the institutions listed above have not actually endorsed “Human Achievement Hour.” (All the quotes and facts, however, are real and may/should be used.)

CEI is a non-profit, non-partisan public policy group dedicated to the principles of free enterprise and limited government.  For more information about CEI, please visit our website at www.cei.org.