CEI To Launch National Global Warming Ad Campaign
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Jody Clarke, 202.331.2252
Washington, D.C., May 15, 2006—The Competitive Enterprise Institute will unveil a national global warming ad campaign at the National Press Club in Washington, DC, Wednesday, May 17, 2006 at noon.
CEI has produced two 60-second television ads focusing on global warming alarmism and the call by some environmental groups and politicians to reduce fossil fuel use and carbon dioxide emissions. The ads will air in more than a dozen cities around the country beginning May 18, 2006.
“The campaign to limit carbon dioxide emissions is the single most important regulatory issue today,” says Marlo Lewis, a CEI senior fellow in environmental policy. “It is nothing short of an attempt to suppress energy use, which in turn would be economically devastating—all to avert an alleged catastrophe whose scientific basis is dubious.”
In CEI’s view, claims of looming climate disaster due to energy use are unfounded. One of the ads focuses on the extent to which the public has received only one side of the glacial melting issue. CEI’s national ad campaign, produced with Washington, DC-based Next Generation Advertising, is the first to counter the flood of scare stories on global warming.
News Conference: National Global Warming Ad Campaign
When: Noon, Wednesday, May 17, 2006
Where: National Press Club, Washington, DC
(First Amendment Lounge)
Who: Sam Kazman, campaign script developer
Marlo Lewis, CEI global warming policy expert
Visuals: Two 60-second television spots will be shown at the news conference. Copies will be available to the media afterwards.
CEI is a Washington, DC-based non-profit, non-partisan public policy group dedicated to the principles of free enterprise and limited government. For more information about CEI, please visit our website at www.cei.org.