FTC Should Keep Mitts Off Microsoft-Yahoo Acquisition
Consumers Could Benefit from Competition, Innovation
Contact:Christine Hall , 202.331.2258
Washington, D.C., February 1, 2008— Microsoft announced today its offer to buy Yahoo! for $44 billion, a move that stands to benefit millions of consumers – unless the Federal Trade Commission interferes.
“Unfortunately for consumers, the FTC will face pressure by the same groups that lobbied against the proposed Google/DoubleClick merger,” said Cord Blomquist, CEI Technology Policy Analyst. “And again, many of the arguments won’t be about competition, but instead will focus on privacy concerns.
“With the Google/DoubleClick approval now serving as precedent, the FTC should be able to dismiss these arguments. The FTC approval must make a decision based on competition, which this deal increases significantly.” Blomquist noted. “But, since that the deal is still pending in the EU and several groups are challenging the approval in the US , ‘Microhoo!’ may languish for a while.”
Among the likely benefits of a Microsoft acquisition of Yahoo! are:
- Slimmer margins for Microsoft and Google, creating lower rates for advertisers, higher pay-outs for content creators, and a richer internet overall.
- Innovative web technologies that make information easier to find, use, and combine.
To read additional commentary on the proposed Microsoft/Yahoo! acquisition, see TechLiberationFront.com