Calling its alternative to Earth Hour "Human Achievement Hour ," the Competitive Enterprise Institute says Earth Hour sends the wrong message by representing "a rejection of human innovation and progress."
"People are better off when you have abundant, affordable electricity. This should be something to celebrate, not something to make people feel bad about," CEI spokesman Christine Hall tells Whispers.
On the Human Achievement Hour Facebook page , one supporter posted a photo  Wednesday that showed North Korea in the dark and South Korea alight with electricity. "Guess which Korea is free and which is a Stalinist dictatorship," the photo's caption reads. "Electricity is good. Choose freedom."