It’s a half-hour before the start NBC’s broadcast of Super Bowl XLIII, and the pregame show has already been on for longer than a football game usually lasts (as long as there’s no overtime).
The absurdity of such excess is so self-parodying that the Onion-like headline practically write themselves:
Area man feels cheated after missing first two hours of Super Bowl pre-game show, vows to make the most out of the remaining three
NBC announces new expanded Super Bowl pregame show; broadcast begins when game clock of last conference championship game reaches zero
ESPN launches new all-Super Bowl pregame channel