Alarmist messages about global warming are counter-productive, the head of a leading climate research centre says.
Professor Mike Hulme, of the UK’s Tyndall Centre, has been conducting research on people’s attitudes to media portrayals of a catastrophic future.
He says strong messages designed to prompt people to change behaviour only seem to generate apathy.
So even those most worried about the possibilities of climate change are beginning to realize that the Chicken Little attitude isn’t working. Al Gore, call your office.