First, it was called “global warming.” But then it stopped warming, so alarmists changed it to “climate change.” But that's insufficiently scary: The much more ominous sounding “financial crisis” has relegated global warming/climate change to the backburner.
Obviously, a new, more frightening label was needed. Cue Al Gore, who wrote an oped in the Sunday New York Times in which he never referred to global warming/climate change, but instead to the “climate crisis."
Still, that's pretty weak. After all, earth supposedly hangs in the balance. What alarmists need is a phrase that really grabs you. I suggest “Killer Climate Catastrophe Coming Your Way.”