Is concern about the environment “5 minutes ago”?

There are signs that caring about the environment is becoming a little passe. This is from an uber-cool British gossip email:

Having nearly as bad a week as Britney…

2. Polar Bears.
As yet another celebrity concert to save the environment is announced, their fate is sealed as people realise that while cute, no animal species is worth having to endure any more second-rate and has-been musicians resurrecting their careers for the sake of the planet.

Perhaps Live Earth won’t be the success people assume it will be after all.