No Such Thing as Bad Publicity for Wal-Mart?

A poll commissioned by Wal-Mart (third item down) found that the negative publicity surrounding the world’s largest retail chain has had hardly any effect on shoppers. Maybe groups like Wal-Mart Watch need to stop and think whether they’re actually driving customers to the store. Maybe not. And I’m sure Wal-Mart would rather not have all the bad publicity. But it’s interesting how the efforts against the chain have not done more damage. Could it be that people really do prefer to pay lower prices for the things they want to buy?