In what is hopefully not a larger trend of turning PowerPoint presentations into cinematic features, Al Gore’s shockumentary An Inconvenient Truth hits DVD shelves today. Paramount is making a big deal of the release, even going so far as to partner up with perennial corporate bogeyman Wal-Mart to push distribution. Sure we expected the inevitable co-marketing agreement with Ben & Jerry’s, but Wal-Mart? The alarmists really must be desperate if they’re willing to hold their nose and work with the Great Satan of Bentonville.
Of course, we couldn’t let this event go by without a response, and our own Marlo Lewis has long been working late into the night to craft not just a book-length response, but a series of short video segments (and, of course, his own PowerPoint presentation). So get reading, watching and downloading. Al Gore himself recently said of CEI that “[For] over 20 years, I’ve seen them have a tremendous effect.” Let’s continue to prove him right.