What’s at Stake for Entrepreneurs?

Everything. Funny how easy it is to lose sight of that. This video by Caleb Brown shows you in less than three minutes just how much one couple put on the line just so that you can enjoy fine coffee and wine. Altruism is great, but it doesn’t convince people to risk losing their house so they can provide tasty beverages to complete strangers.

By the way, this video is part of a contest. The winner is decided by traffic. So if you like what you see, spread it around far and wide.