Google Bends to Dodge European Blow

It now seems that Google has offered to refrain from featuring its own content, Ryan Radia, analyst with the Competitive Enterprise Institute, told the E-Commerce Times.

"That sort of activity was considered by the FTC when it was investigating Google, but ultimately the agreement they reached didn't involve that concession," he said.

The EC probably would push for such a concession, however, Radia continued. "That is a key difference between the antitrust approach in the U.S. and the European Union — the EU is more willing to protect competitors, especially if the competitors are suffering at hands of successful company."