Gregory Conko, executive director and senior fellow of the Competitive Enterprise Institute, agrees with the notion of putting a human face on public relations efforts, but that face shouldn’t belong to an industry executive, given the public distrust of corporations. Rather, he suggests promoting scientific experts in academia to get that message out.
“Some scientists are shouting from the roof top” extolling the safety and benefits of GMO crops, “but they can’t afford a megaphone,” Conko said. “Biotech and food companies need to create a megaphone for scientists to shout through.”