Targeting Amazon Brands, House Bill Could Spur Competition — or Raise Prices
S&P Global cites Vice President for Strategy Iain Murray on proposed regulations targeting Amazon brands:
Iain Murray — a vice president with the Competitive Enterprise Institute, a think tank that promotes free market policies — said the proposal could end up suppressing a line of Amazon-branded goods that is cheaper, and oftentimes better, than alternative products.
“Every retail business of scale has some sort of branded products,” Murray said. “Walk into a pharmacy and there you see the competing product advertised right beside the brand product at a lower price, often with a discount if you are a loyalty member. This is a common practice throughout retail, and it gives consumers far more choice.”