Achieving your goals depends entirely on your ability to persuade. While most people try to win arguments by doubling down on their own perspective, research shows this often backfires, creating resistance rather than agreement.

In his new book, How to Get What You Want: Mastering the Art and Science of Persuasion, Joshua Bandoch reveals the techniques that actually move the needle. Drawing on over a decade of research across psychology, neuroscience, and economics, Bandoch outlines a comprehensive framework for influence:
– The Persuader’s Mindset: Shifting from “proving a point” to “finding a bridge.”
– Strategic Appeals: Balancing emotional resonance with logical rigor.
– Narrative Power: Using memorable stories to drive action.
– Subconscious Signals: Leveraging tone and body language to build instant trust.

Join CEI for an engaging discussion between Joshua Bandoch and Kent Lassman. They will explore why persuasion is the vital link between a brilliant policy idea and its real-world adoption, offering actionable insights for policy professionals looking to maximize their influence.

When: ​​​​​​12:00 – 1:30 pm
Thursday, April 23, 2026
Luncheon followed by book forum. 

Where: Competitive Enterprise Institute
1310 L St NW, 7th Floor, Washington, DC 20005

Questions: [email protected] or 202.331.2764

Joshua Bandoch is a persuasion expert, TEDx speaker, and policy advocate. He’s the author of How to Get What You Want: Mastering the Art and Science of Persuasion.  He has spent over a decade uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that work. He’s put them to use in hundreds of speeches written for senior government officials delivered to just about any audience. Josh uses and refines these persuasion techniques on a daily basis as a think tank leader, where he crafts and communicates policies on issues like poverty, social mobility, education, and the economy to politically diverse audiences, including elected officials, local and national media, and grassroots activists.

Kent Lassman is president and CEO of the feisty and principled Competitive Enterprise Institute. Reforming broken regulatory institutions and removing the unnecessary burdens they produce has taken him across America, to more than a dozen countries, and deep into the dysfunction of the federal government. An optimist by nature, he is a Virginian by choice and is outdoors at every opportunity.

Get Information About Upcoming CEI Events

Sign-up to receive news and information about CEI events all year around.

  • This field is for validation purposes and should be left unchanged.