I, Whiskey: The Spirit of the Market

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Support I, Whiskey Here

Today marks the launch of the Indiegogo fundraising campaign for I, Whiskey: The Spirit of the Market, the story of the human spirit, ingenuity and the forces that have shaped whiskey and society for ages. With a goal of raising at least $140,000 over the next thirty days, The Competitive Enterprise Institute (CEI) launched the Indiegogo campaign to raise support for a video that tells the wonderful story of whiskey.  

“I, Whiskey is the story of entrepreneurs, scientists, and bootleggers and the whiskey they produce—a rebel spirit renowned for its individuality and colorful history,” said CEI’s President Lawson Bader. “This will be a narrative film about how countless individuals coming together through the marketplace led to the development of one of the world’s most celebrated spirits. We’re inspired by whiskey’s rich history and tradition, as well as the free market and human ingenuity. How these two – whiskey and the free market- work together to create something unexpected, rebellious, and unplanned is a story worth telling, and one that we think unites us around the world.”

As William Faulkner said, “Civilization begins with distillation.” Today, we are in the midst of a global whiskey renaissance. Formerly dominated by only a few companies, over the last few years, many craft distillers have entered the market bringing more innovation and experimentation to the industry. When people share a glass of whiskey they are playing a part in this ever-evolving narrative.  I, Whiskey will capture that story and highlight both the innovators and the consumers who are driving the current whiskey market. By contributing to the Indiegogo campaign, supporters will be a part of telling this story and bringing it to the public spotlight.

To watch a trailer for I, Whiskey, click here.

To visit the Indiegogo page and contribute, click here.

To help spread the message on social media, check out #iwhiskey and follow along on Twitter via @iwhiskeyspirit.

To find out more, visit iwhiskeymovie.org

There are incentives for contributions at a variety of levels:

  • $30 – I, Whiskey T-Shirt
  • $75 – Signed copy of Tasting Whiskey by Lew Bryson
  • $100 – Glencairn I, Whiskey Glass
  • $500 – I, Whiskey Movie Poster
  • $1,000 –  Voucher for 4 Roses Single Barrel Bourbon Limited CEI Edition
  • $1,500 – Voucher for 4 Roses Single Barrel Bourbon Limited CEI Edition
    (signed by Carly Fiorina)
  • $1,500 – Voucher for 4 Roses Single Barrel Bourbon Limited CEI Edition
     (signed by Al Young)
  • $5,000 – Producer Credit (noted on our website and in the film credits)
  • $10,000 – Private Party at Jack Rose Dining Saloon in Washington, DC

I, Whiskey will be the second film in CEI's acclaimed I, Pencil film series.