CEI’s Founder, Fred Smith, rightly understood that people will only listen to us if we communicate at the level of their values. And one value we know basically everyone cares about is “fairness.”
The problem, as I argue in this recent piece in The Washington Times, is that it’s mostly just the political left that speaks of fairness.
Indeed, President Biden, congressional Democrats, and even the Department of Justice wield their conception of fairness as equity as a rhetorical cudgel.
The good news, I explain, is that conservatives “have a chance to pivot to a persuasive fairness narrative made up of three complementary parts.” Check out the essay to see what they are.