Hyundai’s newest advertisement features their attempts at producing a “green” commercial. One of Hyundai’s slogans is “Prepare to want one,” yet as Marlo Lewis notes here, we see a car being powered by human labor. Who wants to buy one of those?
Even as an attempt to brand Hyundai as a green company, the ad is a flop. Yes, the film set is crunchy granola, but who says Hyundai had to build a set in the first place, transport a large tech crew to and from the set, buy or rent tons of equipment, and hire real actors? Hyundai could have avoided even more carbon emissions by making the commercial with a laptop and CGI software.