Banner Ads Are A Joke In The Real World, But Not In Class-Action Land
Forbes discusses lawyers' use of questionable Internet marketing techniques to get notice of class-action settlements out to clients with Ted Frank.
“Everybody knows these notice schemes don’t work, and they’re intended not to work,” said Ted Frank with the Competitive Enterprise Institute’s Center for Class Action Fairness, which frequently challenges what it believes are collusive settlements and excessive fees. “People intend the foreseeable consequences of their actions. And they know when they do a notice program without attempting to get the names of the class members, you’re not going to get a high response rate.”
Read the full article at Forbes.