How Much Will Sports Leagues Make From Legal Betting?

West Virginia Public Broadcasting cited CEI’s Senior Fellow Michelle Minton on sports gambling.

With more viewers, the leagues will be able to charge more for ads, Duru said.

The leagues will get another big chunk of money from gambling sponsorships and advertising, said Michelle Minton, senior fellow at the Competitive Enterprise Institute.

“And this is enormous,” Minton said. “Because throughout the world, gambling interests are among the largest sponsors of sport. And in the U.S., they really couldn’t engage in that kind of behavior because gambling on sports was illegal.”

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