Should you worry about AT&T gobbling up Cricket?

But Fred Campbell, a former FCC staffer and an analyst at the Competitive Enterprise Institute, disagrees. He contends that Leap’s business strategy, which focuses on providing connectivity to urban customers, has caused Leap to neglect rural markets and under-use its spectrum holdings there. Campbell contends that transferring Leap’s spectrum to AT&T will allow it to be used more efficiently, improving the quality of service for customers of both companies.