I, Whiskey: The Human Spirit

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I, Whiskey: The Human Spirit is a story about what we can accomplish when we’re free to create and innovate. It’s a celebration of human ingenuity and the market – how these forces have brought people together and shaped both whiskey and society for ages. From the distillers to the restaurant owners to everyone in this room, commerce is human connections. It brings us together and gives us products that we love and enjoy.

The story of whiskey is a story of entrepreneurs, scientists, and bootleggers and the whiskey they produce—a rebel spirit renowned for its individuality and colorful history. Whiskey is a distinct spirit—it is science, chance, time, risk, ingenuity, love, intensity—all in a glass, when it’s done right. Please join us in celebrating human creativity and craft by sharing the I, Whiskey story. Cheers to the makers!

Support I, Whiskey through a donation to the Competitive Enterprise Institute.

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Watch Parties:

Want to host a watch party? Sign up here! We’ll send you our Watch Party Kit with tips and suggestions for making the most of your viewing experience.

Join fellow whiskey lovers from around the world who have been celebrating I, Whiskey. Show the film in your home, office, or favorite gathering place and toast to creativity, ingenuity, and the human spirit. Don’t forget to share your event on Twitter, Facebook, and Instagram using #iwhiskey.


Contact the Team:

For more information or to get involved with CEI’s I, Whiskey project contact: Amanda France or call (202) 331-1010.

Tweet @iwhiskeyspirit | Watch @YouTube 

Special Thanks:

I, Whiskey could not have been made without all of the support from our families, friends, and fans around the world. A special thanks goes to:

  • Our 107 Indiegogo donors that helped us raise more than $80,000 for this project. See campaign.
  • Passing Lane Films and their team who put the film together. 
  • Catoctin Creek Distillery, Copper Fox Distillery, and Jack Rose Dining Saloon who provided the perfect backdrops and engaging interviews for the film.   

More in this film series:


I, Pencil