Assessing the Content of Google’s Character

To continue the Google-YouTube discussion begun by Peter, take a look at what some /. folks are saying about Google’s potential exposure to copyright infringement lawsuits. YouTube, of course, has already signed deals with some very large content companies, and more of the same can be expected now that they’ve got Google’s corporate clout (and cash) on their side. It only takes one company with a valid copyright claim, however, to seriously gum up the works. Hopefully the today’s content creators will realize (as our own Jamie Plummer had explained) that the best path to protecting their rights lies in new technologies, business practices and cooperative agreements and not in endless negative-PR-generating legal battles.