CEI Launches Ad Campaign to Counter Global Warming Alarmism
Contact: <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” />
Jody Clarke, 202.331.2252
Washington, D.C., May 17, 2006—The Competitive Enterprise Institute today launched a national ad campaign to counter global warming alarmism. CEI has produced two 60-second television spots focusing on the call by some environmental groups and politicians to reduce fossil fuel use and carbon dioxide emissions.
“The campaign to limit carbon dioxide emissions is the single most important regulatory issue today,” says Marlo Lewis, a CEI senior fellow in environmental policy. “Claims of looming climate disaster due to energy use are unfounded; our ad campaign is a call for balance in public discussions of global warming.”
“Our ‘carbon footprints’ have become the environmentalist version of criminal fingerprints—a basis for fines, restraints, and punishment,” says Sam Kazman, CEI’s general counsel and the campaign’s script developer.
One of the ads focuses on the often-forgotten benefits of the processes that produce carbon dioxide and improve our quality of life, giving us heat, light, and transportation. The second ad focuses on the disparity between the glacier-melting headlines and the actual science.
The ads will run in 14 U.S. cities from May 18-28, 2006. The cities include Albany, NY; Albuquerque, NM; Anchorage, AK; Austin, TX; Charleston, WV; Dallas; Dayton, OH; Denver; Harrisburg, PA; Phoenix; Sacramento and Santa Barbara, CA; Springfield, IL; and Washington, DC.
CEI’s national ad campaign, produced with Washington, DC-based Next Generation Advertising, is the first to counter the flood of scare stories on global warming. The ads can be viewed at www.cei.org. Copies of the ads are also available in both Beta and DVD formats.