Big Business Took A Beating From Conservatives Over Woke Marketing In 2023, But Did It Change Anything?

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CEI’s Richard Morrison is cited in Daily Caller on ‘woke marketing:’

“Regardless of what InBev’s senior management or board members believe in their hearts about transgender activism, it seems clear that they are now committed to stepping away from political controversy to the greatest degree possible,” Richard Morrison, senior fellow at the Competitive Enterprise Institute, told the DCNF. “No company — especially no consumer products company with a wide customer base — wants to be the next InBev, and no one wants one of their flagship brands to be the next Bud Light. I strongly suspect that the Bud Light boycott — and how to avoid one like it — has been the #1 topic of conversation in every big corporate marketing team in 2023.”

Read the full article on Daily Caller.